A Marketing Funnel That Can Track Your Website Visitors and Turn Them into Customers
You want to grow your business and increase the amount of leads you can engage with, but it can be difficult when customers don’t know about you and have very different needs that impact their purchasing decisions. Before a customer decides to make a purchase, they go through a series of stages that impacts their decision on what to buy, when to buy and most importantly from whom to buy. And because each stage of the buying cycle is different, the type of information the customer will be looking for will be different as well and you need to make sure your content is appropriately matched up to meet their needs. These stages are referred to as a marketing funnel and have become a core function for online marketers as they look to track the journey of their customer from beginning to end.
At Digital Boost Media, we are experts at building sales funnels that will give you have a better understanding of your customer, nurture stronger relationships and be engaged with them at each stage of the buying cycle.
The Buyers Journey
The philosophy behind the marketing funnel is that customers start at the top of the funnel and hopefully progress down to the bottom. The top representing the first opportunity most companies get to engage with the client and the bottom representing a conversion or sale. In either case, the various stages of the funnel are a representation of where the client is regarding their buying intent and is identified as follows.
This is the top of the funnel where people have identified a need for a problem they have and may be looking to get more information and may be seeing your company for the first time.
At this stage the customer is now looking for more information on their problem and spending time going through different websites as they look at different products.
At this stage the customer has decided how they are going to solve their problem and are now choosing which product is best for them.
At this stage the buyer has decided on what product they are going to purchase and proceed to the checkout page on your website.
How Can Digital Boost Media Help?
The job doesn’t end now that you’ve acquired a new customer as you must work even harder to retain their customer loyalty and keep them coming back to buy again and again.
Our website conversion funnels will help you attract new customers, keep your current ones and grow your business. Digital Boost Media can provide all the support, guidance, and resources that will empower you to reach your goals with a marketing funnel strategy tailored specifically for your needs.
Whether it’s setting up your funnel to generate an abundance of leads through increased audience engagement or designing the proper mix of content to use, we’ll put together a simple journey for your customers to follow that will get them from the top to the bottom.