Ever wanted to have thousands of visitors per month or day on your website? What would that mean for you, and what could it do for your business, whether physical like a restaurant or virtual services such as marketing? If the answer is yes, then there are some things we need to consider. With this guide, you can learn how to use the Google Keyword Planner to optimize your website and scale your business efficiently.

Set Up Google Ads Account to Access the Google Keyword Planner

While it may seem like you are just paying to get information that would otherwise be available for free of charge (how dare Google!), the search engine giant does have one small caveat in its agreement: You need a Google Ads (Adwords) account to use Keyword Research services! Luckily, setting up your first campaign takes mere minutes and can be done by signing into your existing Google account or clicking “set up a new ad account.”

Keywords are the backbone of any SEO strategy. These two tools will generate thousands of potential keywords in no time.

Select the Right Tools      

Google Keyword Planner will provide you with two essential tools. With the “Discover New Keywords” tool, you can find new keywords for your business. As it says at the top of this screen, “Enter products or services closely related to your business” and then click on “Start with Keywords.” You’ll have access to Google’s database of specific words relevant to different industries like fitness (for example) or furniture.

Keyword research is one of the most critical steps in internet marketing.  This tool only works for those who already know what they want to search – meaning this won’t help generate new keywords! To use it, go copy your list of keywords into the input field, then hit “Get Started.”

Use Search Filters to Narrow Down Your Options   

When looking for high-ranking keywords, you need to select filters that let you narrow down what type of search terms are suitable for you. For instance, the “Location” will filter out any listings outside where we want it. The “Language” filter lets us select which languages. “Search networks” gives some information on how big their company is as well as other websites they may have searched at before coming here (e.g., LinkedIn); “Data range” offers various options from last year up until now when our searches start getting more specific.

Analyzing Your Keywords

When you have the complete list of keywords, your job is not done. You need to analyze keywords to ensure they are suitable for your target audience and business goals. Take into account relevance, volume, etc., but also consider an idea that has been buzzing with success in recent years: “long-tail” key phrases which describe more specific needs than headings like “web hosting.”