Google Local Service Ads – A Great Substitute for PPC

You may have seen these ads on your social media feed lately. They are a new way to get local services like house cleaning and lawn care without ever leaving your home. You can anonymously post a request for the service you need, and then providers will contact you with an offer. The best part? There’s no upfront cost or commitment on either side! How do they work? It’s as simple as posting “I need my kitchen cleaned” and waiting for offers from cleaners in your area – there are absolutely zero fees involved! This guide will shed light on some essential aspects of Google Local Service Ads.

What Are Local Service Ads?     

Local Services Ads are designed to be the first thing people see when they search for a local service near them. That means these services can get more exposure than ever before! These ads are targeted by what’s being searched, so if you need an electrician or plumber and live within 10 miles of your home address, Local Service Ads will show up at the top before regular Google Ad results.

How Do They Work

The Local Services unit is a powerful tool for generating increased interest from potential customers. Potential leads can click or tap on your ad to either call you, send you a message request or schedule an appointment with you directly through the advertisement.

When a customer reaches out, the Local Services Ads app will send them an email and notification. From this point on, you can turn it into a customer by responding to messages quickly – even if they’re not for your service! If you don’t reply or ignore requests from customers looking for services outside of what you provide (even though these people are still led), your ad ranking could go down, which means less exposure to potential new clients.

Why Should I Use Them?

The benefits of advertising with Local Service Ads are that advertisers only pay per lead, not click! No need to worry about ads or keywords once again since there aren’t any required here! With the Google Guarantee in place, you can trust them to protect your information and have it be confidential. You will also get reviews and ratings from customers, which helps gain their trust. Voice Searches is a new opportunity for businesses that advertise with Local Service Ads. They could see themselves as responses when people search for something related to what you sell on voice searches or by using mobile devices like Alexa-enabled ones.

Local service ads are gaining popularity. Nowadays, you can get a lot of free exposure by advertising your services on local media outlets and in the classifieds! What’s more, is that there is no ad or keyword management required for this type of campaign, so all you have to do is sit back and watch leads pour into your inbox from as little as $1 per lead.